QATAR 2022: Davido thrilled to be part of Hayya Hayya
The uplifting track, featuring Davido, Trinidad Cardona, and Aisha, draws on R&B and reggae influences and played a central role in Friday’s final draw for the tournament
Afro music megastar David Adeleke popular called Davido has expressed his delight to be part of Hayya Hayya, the team song for the Qatar 2022 FIFA World Cup slated for the latter part of the year.
Hayya Hayya (Better Together) is the first of a selection of singles to be released from the multi-song FIFA World Cup Qatar 2022™ Official Soundtrack.
The uplifting track, featuring Davido, Trinidad Cardona, and Aisha, draws on R&B and reggae influences and played a central role in Friday’s final draw for the tournament.
Davido, the first solo African artist to sell out a major concert venue in Europe in 2019, is enthusiastic about the global message of the song, remarking: “I’ve grown up all over the world. And the more I travelled, the more I realized that we are all one, one people, one world. So, when this came to me, I jumped on it. To be a part of this event that brings together the whole world, and to be a part of this song? ‘We are better together’ went right to my heart. Beautiful, man, beautiful. How could I say no?”
Davido, who grew up in Nigeria, has spearheaded a worldwide Afrobeats revolution with smash hits like Fall and If, as well as with his latest album, A Better Time.
FIFA says it will continue to build on the FIFA Sound strategy announced in early 2021 to connect with audiences worldwide through the shared passions of football and music.
The single is available on multiple platforms and the song’s official video has premiered on FIFA’s YouTube channel.
The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
The track’s debut public performance took place Friday in front of a worldwide audience of football fans, who tuned in from around the globe to follow the draw.
The song is the first in a selection of soundtrack singles that will hit the airwaves over the coming months, as anticipation grows in the lead-up to the start of the FIFA World Cup on 21 November 2022.
It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artists showcasing diverse musical genres that span the world, setting the tone for a truly global celebration.
