UFC president insists Elon Musk vs Mark Zuckerberg fight is for real

UFC president Dana White has defended his decision to entertain a bout between Elon Musk and Mark Zuckerberg after coming under fire from UFC fans.

The MMA titan insists that the fight is 'one of the biggest of all time' and is hoping to play host to the event.

He even went as far as to suggest that he would be open to staging the clash inside the UFC Octagon - much to the dismay of supporters.

Many critics slammed the UFC president for the hypocrisy in his past comments about the promotion 'not doing gimmick fights'.

But White asserts that Musk vs Zuckerberg shouldn't be classed as one. 

'This isn't a gimmick fight. Gimmick is MMA guys going to boxing and getting beat. We have seen it already and know how it ends.

'This is a fight between two of the most powerful richest guys in the world.

'Who will win? Who has seen this before? NOBODY.' Despite the MMA community making it clear they don't want to see the fight, White remains confident that there is an audience for it.

The 53-year-old, said: 'It's also a crossover fight that literally EVERYONE will watch.'

In response to another fan, he added: 'Don't argue with someone like this dude.

'I love doing MASSIVE fights that everyone wanna see. This is the biggest one of all time. Fun s**t.'

This comes after the tech entrepreneurs agreed to a 'cage match' over social media. Musk took to Twitter to lay down a challenge to Zuckerberg.

To which, the Facebook founder responded: 'Send me location,' a nod to UFC legend Khabib Nurmagomedov's famous catchphrase.

According to White, both men are 'dead serious' about facing each other and are hoping to raise a lot of money for charity in doing so.