Nigerian supporters of Arsenal, Man Utd and Spurs to pay at least £80 for jersey, they are EPL most expensive
Arsenal and Manchester United shirts have gone up from £70 to £80 for 2023-24, a rise of 14 per cent.
Nigeria supporters of Arsenal Manchester United and Tottenham are to pay £80 for the 2023/24 season shirts of their darling clubs.
The amount did not include the cost of shipping. If buyers want to add official Premier League badges, as well as a name and number, the cost rises to £100.
All 10 Premier League clubs who have announced their replica shirt prices for next season have hiked prices by between nine and 14 per cent.
Arsenal and Manchester United shirts have gone up from £70 to £80 for 2023-24, a rise of 14 per cent.
Those two clubs, along with Tottenham, who have raised their price by £5 year-on-year to £80, will have the most expensive basic adult short-sleeved replica shirts.
According to Peter Rohlmann, a German sports marketing expert, the ‘basic’ cost of making a ‘typical’ £80 shirt is just £8 per unit, or 10 per cent of the sales price. That £8 includes the cost of materials and labour (usually in Asia) plus transportation.
The retailer of the shirt, which is often a club, typically pockets £26.40 from an £80 shirt, with the manufacturing brand taking £23.47. VAT is £13.33, with the club receiving £4.80 ‘licence fee’ per shirt, while £2.40 per shirt is spent on marketing, and £1.60 on local distribution.
These figures are illustrative and vary slightly depending on the contracts between the clubs and their manufacturers, who typically pay a lump sum on top to the clubs each year.
Clubs contacted by In The Money say their kit providers — including Adidas, Nike and Puma — are responsible for setting the shirt prices.
Replica shirt prices have risen by £5 for next season at Manchester City (to £75), Liverpool (to £74.95), Aston Villa (to £70), Newcastle (to £70), Everton (to £65), Crystal Palace (to £60) and Wolves (to £60).
PREMIER LEAGUE SHIRTS 2023-24
Arsenal £80 (was £70) +£10
Man Utd £80 (was £70) +£10
Tottenham £80 (was £75) +£5
Man City £75 (was £70) +£5
Liverpool £74.95 (was £69.95) +£5
Villa £70 (was £65) +£5
Newcastle £70 (was £65) +£5
Everton £65 (was £60) +£5
Palace £60 (was £55) +£5
Wolves £60 (was £55) +£5
