Mbappe’s shirt sales shattered previous records as Euro and Copa have started arriving for the new season

Real Madrid sale Kylian Mbappe’s jersey has smashed the previous set by a new player according to a report by MARCA.

The impact of Mbappe’s arrival has been nothing short of extraordinary and while Jude Bellingham’s signing earlier created a buzz, the Frenchman’s introduction has eclipsed that excitement by a staggering five times.

Interestingly, this unprecedented demand has caused delays in online orders and long lines at Real Madrid’s official store. While Adidas had anticipated this surge in interest, even they were surprised by the sheer magnitude of the response once Mbappe joined the team.

This excitement isn’t just about Mbappe’s star power but also the overall appeal of Real Madrid’s current roster, which includes other notable players like Vinicius Jr and Bellingham.

In turn, Mbappe’s presence alone has significantly boosted the club’s commercial appeal.

Real Madrid’s expectations for Mbappe’s commercial impact have been exceeded as the fans’ enthusiastic reception of the forward was evident from his first moments in Madrid.

Furthermore, the financial success of Real Madrid is closely tied to the sale of their new shirts, and Mbappe’s addition has amplified this effect dramatically.

Current estimates suggest that the club could sell up to four million shirts per season, a figure that may well prove to be accurate given the current trend.

Meanwhile, Manuel Chacon, Adidas’ Brand Protection Director, recently highlighted the impressive figures related to shirt sales.

During a forum in Barcelona, he noted that foot traffic at the Adidas store on Gran Vía increases by 76% on match days at Santiago Bernabeu. Shirt sales at the store rose by 73% on those days as well.

It will be interesting to see how these figures are affected by the new Bernabeu store as the new season approaches.

Madrid enjoyed strong representation at the recently concluded European Championship and Copa America.

Dani Carvajal is the only player who returned with silverware, but it is safe to say that all the team’s stars on international duty put up displays to be proud of.

The attention now turns towards the season that lies ahead. Carlo Ancelotti and co. have already begun working ahead of the new campaign, and the internationals will begin rejoining training in the coming week, as relayed by MARCA.

Having suffered an early elimination in the Euro with Croatia, Luka Modric is set to return to training.

The veteran recently renewed his contract with the club and will be looking to prove that he still has it on his feet.

The team’s new signing, Endrick, will join forces with Los Blancos on Wednesday as he begins a new chapter in his short, yet illustrious career so far. All eyes will be on his official signing and presentation.

Meanwhile, Arda Güler and Antonio Rudiger are expected to return to training under Ancelotti towards the end of the week.

Players who progressed relatively deeper into the recently concluded tournaments have understandably been granted a longer vacation, and both the French and English representatives of the club enjoy that luxury.

Needless to say, no specific date has been set for their return, considering that their campaign in the Euro ran deep into July.

The team’s Copa America stars, Vinicius Jr, Rodrygo, and Eder Militão, meanwhile, will report to training on July 31st. Federico Valverde, who finished third with Uruguay, will likely enjoy a longer hiatus.